Blog :: 07-2018

Beat the Home Selling Blues

Selling a home brings with it a sizable dose of uncertainty as well as a heaping helping of stress. It’s no wonder that home sellers can feel anxious or depressed during the process. Although it’s common to feel a little overwhelmed, it doesn’t have to overtake your life.





By preparing as much as you can before you list your house, you’ll alleviate many of the headaches you may otherwise encounter. Make any needed repairs and declutter your home before listing.

Keep things in perspective

We totally understand that now is a stressful time. But always keep in mind that this process won’t drag on forever. Yes, you may have some stressful days ahead. But soon you’ll reach closing day and this process will become a memory. Remember that you can’t always control every aspect of a situation. 

Take time outs

While selling your home will take a good chunk of your time, you don’t have to spend every waking moment thinking about it. You’ll need your energy during this process, so taking time out to care for your emotional well being is paramount.

Remember why you’re selling

Selling your home is an emotional process. After all, it’s the center of your life and it’s the place where many of your fondest memories have been made. Not only are you making a financial transaction, but you’re also letting go of something that has been important to your life. Allow yourself time to detach emotionally from the house, and remember the positive reasons why you are selling. Acknowledge that you’re feeling a sense of loss, but that the future also holds possibility for new and exciting experiences.

Work with a professional

Finally, the best way to get through the process with the least amount of stress is to work with a professional real estate agent. Seasoned agents know what to expect and can give you solid advice and guidance throughout the entire process. Partnering with a professional will ease the burden on you and help you get to the finish line with your sanity intact.

Compliments of Virtual Results

Summertime Staging Tips


Summer home-selling season is here! The next few months are a great time to sell your home as many buyers wait until summer to make a move. While it means there are potentially more people who may be interested in buying your home, it also means more competition from other sellers. Make your home stand out this summer by staging it like a pro!


Come clean

Nothing is more off-putting than a dirty house, and it’s doubly true when you’re trying to sell. The most important thing you can do when selling your home in the summer is to clean it from top to bottom. Everything should get a thorough scrubbing, from the floors and baseboards to the bathtub and countertops. And don’t forget the windows! 

Slim down

Summer is the time when everyone wants to slim down to look good in that new bathing suit. The same is true for your house. It’s time to slim down your belongings and streamline your house for staging. Nobody likes clutter, and it can sink your home sale. Remove all personal belongings and put them in storage.  Rearrange what you have left to create an easy flow that makes the rooms feel bigger. Only display home décor that accentuates the positives of your house and ties into the color palette.

Lighten up

After months of having the house shut tight, now is the time when people are opening their windows and letting the sun in. When potential buyers come to your home for a showing, open all the curtains and let in as much natural light as possible. Turn on all the lights and create a bright, cheerful and welcoming atmosphere.

Cool off

Summer weather often brings hot temperatures, so make sure the environment in your home is cool and inviting.  Display items that make a home look cooler, like vases filled with summer flowers or a crystal bowl full of oranges.  If your home doesn’t have air conditioning and you have a hot summer ahead, it may be worth it to hold off selling until the fall when temperatures are more moderate.

Deck it out

Lastly, don’t forget the outside! Show potential buyers how inviting all the outdoor areas of your home are. Clean up the yard and plant flowering annuals for a burst of color. Thoroughly clean decks and patios and set up an outdoor seating area or a well-dressed table that shows them how great your place can be for entertaining. Toss in some pretty outdoor pillows, potted plants and maybe even a fire pit. Add a simple summer wreath to the front door and buy a new welcome mat. Make sure your house numbers can be easily seen from the street, mow the lawn and clean the pool.

Compliments of Virtual Results


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Daughters Move Into Leadership Roles At Taylor Real Estate

When the day was over for Megan Conner in eighth grade, she’d head to Taylor Real Estate for a different kind of learning in the family business. She built up the courage to answer the phone that seemed to always be ringing, and her grandmother, Bernice Conner, taught her to transfer calls to individual Realtors.

Danica Achin remembers taking messages from clients who were calling their home, looking for her father, Chuck Conner. Her first actual job with the company came when she was 17, answering the phone in the office and helping with administrative tasks.

Recently, Conner and Achin have taken on more responsibility with the business their great-grandfather founded in 1955, marking the beginning of an informal succession plan.

Both women are Realtors with the firm. Conner is also an administrative and advertising assistant with duties that include delving into financial management and handling requests for sponsorships. Achin is the rental division manager. They hope to one day assume ownership of the company and teach the trade to their own children.

“It’s really important the business stay in the family,” Conner said. “My ancestors put a lot of time and work into maintaining the business and building up our reputation. We now have an opportunity to carry on their legacy.”

Conner and Achin’s great-grandfather, Charles Taylor, founded the Easthampton business as the Charles W. Taylor Agency in 1955. Taylor then passed the business to his daughter, Bernice, and her husband, Bob Conner — Chuck Conner’s parents, and Megan Conner and Achin’s grandparents. In 2013, the name changed to Taylor Real Estate.

Chuck Conner started working full-time at Taylor Real Estate with his parents after graduating from college in 1981. Soon after, he took on management responsibilities for the firm.

Megan Conner earned a bachelor’s degree in psychology with a specialty in developmental disabilities and human services in 2017 from UMass Amherst. She obtained a real-estate license in June 2017. Over the years, she has prepared listings, photographed homes and apartments for sale or rent, and prepared advertising for listings and open houses.

After high school, Achin worked for her mother’s cleaning business while simultaneously working in the office at Taylor Real Estate. In 2014, she became the business’ rental agent. She earned her real-estate license in 2014 and took over the Rental Department.

“Chuck has instilled a great work ethic in both of us,” Achin said. “We work as a team and always help each other out.

Added Conner, “the goal is for us to take care of the business the way Chuck does now and stay as involved as possible in the community. We are both young and driven, which helps us to work as hard as we can to help people every day. We love our community and the people in it.”